Brand Storyteller • Playwright

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Who (am I)?

Here, you can write a brief introduction to your page. This engages your visitors and answers questions they may have about you.



I use stories to incite change, strengthen your organization, and earn you brand loyalty—from employees and customers alike.  

Joanna was great to work with. She has great ideas and helped me to think about my business in ways that I thought were creative and fresh. Highly recommend her!”
— Jason Phelps, artist and teacher


  • Eight years as a journalist for The Seattle Times
  • Seven years as the Communications Manager for one of the largest regional theaters in the country
  • Five years as a communications consultant and visual designer for companies like Nike, The Bill & Melinda Gates Foundation, Wells Fargo, City of Seattle, the Washington State Arts Alliance, The National New Play Network, Kleinfelder, and PeopleFirm
  • Winner of the Keene Prize for Literature
  • MFA from The University of Texas at Austin

Facts are fine, but it's hard to feel emotionally connected to a fact.


In 2013, I left my job as a communications consultant for Nike to move to Texas and get my masters degree in playwriting from The University of Texas at Austin. I imagined my colleagues in the corporate world would think I was crazy, but everyone cheered me on. Come back when you're done, they said. The business world needs better stories. 

I agree.

After finishing graduate school, I started my own business to pair my love of storytelling with my passion for communications and branding. I have a fulfilling artistic practice as a playwright and non-fiction writer. But I am equally passionate about helping others use the skills of storymaking to incite change, reach customers, and gain brand loyalty. 

Let's get started. 



Who are you? 


You're someone with a vision for a way you can contribute to the world. You have an idea or product that needs to reach customers. You're a leader looking for ways to speak internally to your organization. Maybe you're part of a large corporation. Maybe you work for yourself or head up a small business. Maybe you're an artist, too. (Talk to me about discounts). If you have something to say and need help saying it, I'd love to talk.